According to Pfizer, 104 different Pfizer products are highly counterfeited in 116 countries.

“Consumers who are deceived into believing that they bought a genuine product when it was in fact a fake, blame the manufacturer of the genuine product when it fails, creating a loss of goodwill”

In the world of Pharmaceuticals, FMCG, Cosmetic packaging, Beverage packaging, Food packaging, high-value manufactured goods to include Alcohol and Tobacco packaging and many more, the threat of counterfeiting is relentless. Every fake product that hits the market erodes your revenue, devalues brands, and, in many cases, puts consumer health at risk. 

Counterfeiting has evolved into one of the most significant threats to brand integrity in the global marketplace. Beyond the obvious financial losses—estimated at over $500 billion annually—fake products erode consumer trust, damage brand reputation, and dilute years of investment in quality and innovation. When customers unknowingly purchase counterfeit goods that fail to meet expected standards, their dissatisfaction often reflects back on the legitimate brand.

Nike and Louis Vuitton have spent billions on anti-counterfeiting measures, yet counterfeit sneakers and handbags still flood online marketplaces, undermining the exclusivity and perceived value that make these brands desirable in the first place. Nike counterfeiters order the authentic products online only to return counterfeit and claim Refunds. Nike retailers are currently stuck with thousands of Counterfeit shoes from fraudulent returns.

In the pharmaceutical industry, counterfeit drugs pose life-threatening risks and can devastate a company’s credibility. Pfizer, for instance, has had to combat fake versions of its medications that jeopardized patient safety and public confidence. According to Pfizer, 104 different Pfizer products are highly counterfeited in 116 countries, and millions of dollars in Anti-counterfeit measures.

Device manufacturers like Apple, Nokia, Samsung face challenges with counterfeit parts and mostly accessories that damage devices and tarnish the brand’s promise of reliability. Counterfeiting doesn’t just steal revenue—it steals brand identity

How do you guarantee authenticity and prove provenance?

The answer is Validproof, an end-to-end traceability technology equipped with AI. Validproof equips every single product with a unique digital signature that travels with it, verifiable at any point in the supply chain, right up to the final consumer. The ValidProof AI provides pharma companies with advanced insights into the counterfeit risk profile of products before they even enter production.

When Brand Protection Ends at the Warehouse Door

Traditional brand protection is often focused on patents and legal action, which are reactive and slow. Current traceability measures—like basic serial numbers, or scratch off labels —tell your business where the product should be, but they don't confirm the physical item's authenticity, especially after it leaves the distribution center. 

This lack of verifiable, public-facing proof allows:

• Counterfeiters to inject fake goods into the legitimate supply chain.

• Consumers to lose faith, unable to distinguish a real product from a convincing fake.

• Brands to suffer massive revenue loss and long-term reputational damage.

Validproof helps to Counterfeit-proof your Brand 

Validproof’s solution transcends simple logistics tracking. It enhances your brand by positioning you as an innovator in it’s industry. While others rely on outdated and vulnerable methods, Validproof empowers your brand to lead the market through the adoption of cutting-edge technology. It demonstrates to your customers that you are forward-thinking and committed to investing in advanced, innovative solutions that safeguard their trust and experience.​ Download the Validproof e-Book and deep dive into how Validproof’s Lean Traceability helps to counterfeit-proof brands..

Investing in protecting Brand Trust Pays off

Implementing Validproof does more than just stop fraud; it creates powerful business advantages across the FMCG, Alcohol, and high-end Manufacturing sectors:

• Boost Consumer Loyalty: Authentic transparency is a powerful marketing tool. Use the product’s history to tell its brand story and connect directly with your customers.

• Supply Chain Optimization: Use the granular, real-time data flow to identify bottlenecks, reduce waste, and improve operational forecasting.

• Brand Protection as a Service: Move from reactive legal fights to proactive, unit-level protection that actively blocks fraud at the point of sale. 

Oftentimes, when a company’s reputation takes a hit, the usual reaction is to hide. Logos disappear from ads, branding on products shrinks, and in extreme cases, companies even rebrand completely to escape the damage. Validproof offers a better alternative to Hiding. 

Validproof uniqueness is the ability to help any company authoritatively relaunch brands with a counterfeit-proof feature. It's time to Protect your products, your brand, and customers. 

Get More insights from our e-Book, Lean Traceability for Pharmaceuticals.